Szolidaritás a gyakorlatban: hogyan lehet a céges együttműködés több egy CSR-tikknél?

Solidarity in practice: how can business cooperation be more than a CSR tic?

Today, more and more companies are recognising the importance of corporate social responsibility. CSR (Corporate Social Responsibility) is not just a compulsory tick box in a company's annual report - it is an opportunity for organisations to actively shape their environment and their communities. But what makes a partnership a real social value, and how can we avoid it becoming more than just a campaign-smelling PR exercise?

Beyond the logo: in search of real impact

A consumers 88%-a expectsto ensure that companies have a positive social and environmental impact on the environment. Solidarity is not a luxury but a basic expectation - especially from younger generations who are asking companies to do more for the community.
In many cases, companies' willingness to cooperate is as simple as a one-off donation or the display of their logo on the poster of a charity event. But the real value of social responsibility lies in using a company's own resources - knowledge, network of contacts, human presence - to support an important cause. When you not only support but also become part of a community, you can trigger long-term social impact.

Working together, not campaigning - how do we do it right?

The Zeno Group survey companies with a well-defined social purpose have a compelling advantage: customers are 4-6 times more likely to choose, protect, recommend and trust them.

The key is common purpose and mutual learning. Good cooperation starts with joint planning, dialogue and long-term thinking. The company should choose a cause that fits its values and where employees can be involved - for example through volunteering or knowledge sharing. On the NGO side, transparency, measurable results and a partnership approach are important.

What really matters: commitment and credibility

Transparency, credibility and open communication are key.
An survey 91% of consumers prefer to buy from a brand that is genuinely transparent and socially responsible, and the trust deficit is based on avoiding greenwashing.
At the Experience Bar, we follow the same principle of working with real stories, mentored people and results, not campaign copy.

Vision: long-term social and business value

A joint project is not just a short-term CSR: it creates real personal connections, shared experiences and lessons learned. Companies can recognise that this is not a one-off activity, but a long-term, sustainable value creation - supporting children's development, motivating staff and building a strong network of partners.
It's a real win-win: children get a more stable future, companies gain long-term value and emotional attachment, and together we shape the definition of "professing CSR", beyond the usual tick-box solutions.

Here's how we think at the Experience Warehouse

For us, partnering with companies is more than just financial support - it's an opportunity for shared thinking and social impact. We offer programmes where company employees can be actively involved: through mentoring, awareness programmes, knowledge sharing, experiential joint activities. We believe that change is not a campaign, but a relationship - and that all parties have a role to play.