{"id":8868,"date":"2025-12-07T11:25:31","date_gmt":"2025-12-07T11:25:31","guid":{"rendered":"https:\/\/elmenytarpecs.hu\/?p=8868"},"modified":"2025-12-07T11:37:47","modified_gmt":"2025-12-07T11:37:47","slug":"egy-ember-aki-csak-teged-nez-miert-eletmento-a-szemelyes-mentoralas-a-gyerekek-eleteben","status":"publish","type":"post","link":"https:\/\/elmenytarpecs.hu\/en\/egy-ember-aki-csak-teged-nez-miert-eletmento-a-szemelyes-mentoralas-a-gyerekek-eleteben\/","title":{"rendered":"Szolidarit\u00e1s a gyakorlatban: hogyan lehet a c\u00e9ges egy\u00fcttm\u0171k\u00f6d\u00e9s t\u00f6bb egy CSR-tikkn\u00e9l?"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Szolidarit\u00e1s a gyakorlatban: hogyan lehet a c\u00e9ges egy\u00fcttm\u0171k\u00f6d\u00e9s t\u00f6bb egy CSR-tikkn\u00e9l?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Manaps\u00e1g egyre t\u00f6bb v\u00e1llalat ismeri fel a t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s fontoss\u00e1g\u00e1t. A CSR (Corporate Social Responsibility) nem csup\u00e1n egy k\u00f6telez\u0151 pip\u00e1lgatni val\u00f3 sor a c\u00e9ges \u00e9ves jelent\u00e9sben \u2013 sokkal ink\u00e1bb lehet\u0151s\u00e9g arra, hogy a szervezetek akt\u00edvan form\u00e1lj\u00e1k a k\u00f6rnyezet\u00fcket \u00e9s k\u00f6z\u00f6ss\u00e9g\u00fcket. De mit\u0151l v\u00e1lik egy egy\u00fcttm\u0171k\u00f6d\u00e9s val\u00f3di t\u00e1rsadalmi \u00e9rt\u00e9kk\u00e9, \u00e9s hogyan ker\u00fclhetj\u00fck el, hogy az eg\u00e9sz ne csup\u00e1n kamp\u00e1nyszag\u00fa PR-fog\u00e1s maradjon?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

T\u00fal a log\u00f3megjelen\u00e9sen: a val\u00f3di hat\u00e1s nyom\u00e1ban<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A fogyaszt\u00f3k 88%-a elv\u00e1rja<\/a>, hogy a v\u00e1llalatok t\u00e1rsadalmilag \u00e9s \u00f6kol\u00f3giai szempontb\u00f3l is pozit\u00edv hat\u00e1ssal legyenek a k\u00f6rnyezetre. A szolidarit\u00e1s nem luxus, hanem alapvet\u0151 elv\u00e1r\u00e1s \u2013 f\u0151k\u00e9nt a fiatalabb koroszt\u00e1lyok r\u00e9sz\u00e9r\u0151l, akik a c\u00e9gekt\u0151l k\u00e9rik, hogy tegyenek t\u00f6bbet a k\u00f6z\u00f6ss\u00e9g\u00e9rt.\u00a0
Sokszor bizony a c\u00e9gek egy\u00fcttm\u0171k\u00f6d\u00e9si sz\u00e1nd\u00e9ka kimer\u00fcl egy egyszeri adom\u00e1nyoz\u00e1sban vagy log\u00f3juk felt\u00fcntet\u00e9s\u00e9ben egy j\u00f3t\u00e9konys\u00e1gi esem\u00e9ny plak\u00e1tj\u00e1n. Pedig a t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s val\u00f3di \u00e9rt\u00e9ke abban rejlik, ha a c\u00e9g saj\u00e1t er\u0151forr\u00e1saival \u2013 tud\u00e1ssal, kapcsolati h\u00e1l\u00f3val, emberi jelenl\u00e9ttel \u2013 is be\u00e1ll egy fontos \u00fcgy mell\u00e9. Amikor nemcsak t\u00e1mogat, hanem r\u00e9sz\u00e9v\u00e9 is v\u00e1lik egy k\u00f6z\u00f6ss\u00e9gnek, az hossz\u00fa t\u00e1v\u00fa t\u00e1rsadalmi hat\u00e1sokat ind\u00edthat el.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Egy\u00fcttm\u0171k\u00f6d\u00e9s, nem kamp\u00e1ny \u2013 hogyan csin\u00e1ljuk j\u00f3l?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A Zeno Group felm\u00e9r\u00e9se<\/a> szerint a c\u00e9gek, amelyek j\u00f3l defini\u00e1lt t\u00e1rsadalmi c\u00e9llal rendelkeznek, meggy\u0151z\u0151 el\u0151nyre tesznek szert: v\u00e1s\u00e1rl\u00f3k 4\u20136-szor nagyobb val\u00f3sz\u00edn\u0171s\u00e9ggel v\u00e1lasztj\u00e1k \u0151ket, v\u00e9denek, aj\u00e1nlanak, \u00e9s b\u00edznak benn\u00fck.<\/p>

A kulcs a k\u00f6z\u00f6s c\u00e9l \u00e9s a k\u00f6lcs\u00f6n\u00f6s tanul\u00e1s. Egy j\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9s k\u00f6z\u00f6s tervez\u00e9ssel, p\u00e1rbesz\u00e9ddel \u00e9s hossz\u00fa t\u00e1v\u00fa gondolkod\u00e1ssal indul. A c\u00e9gnek \u00e9rdemes olyan \u00fcgyet v\u00e1lasztania, amely illeszkedik a saj\u00e1t \u00e9rt\u00e9keihez \u00e9s ahol a dolgoz\u00f3k is bevonhat\u00f3k \u2013 p\u00e9ld\u00e1ul \u00f6nk\u00e9ntess\u00e9gen vagy tud\u00e1smegoszt\u00e1son kereszt\u00fcl. A civil szervezet oldal\u00e1n pedig fontos a transzparencia, a m\u00e9rhet\u0151 eredm\u00e9nyek \u00e9s a partners\u00e9gi szeml\u00e9let.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Ami val\u00f3ban sz\u00e1m\u00edt: elhivatotts\u00e1g \u00e9s hiteless\u00e9g <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A transzparencia, a hiteless\u00e9g \u00e9s a ny\u00edlt kommunik\u00e1ci\u00f3 kulcsfontoss\u00e1g\u00fa.
Egy felm\u00e9r\u00e9s<\/a> szerint a fogyaszt\u00f3k 91%-a ink\u00e1bb v\u00e1s\u00e1rol olyan m\u00e1rk\u00e1t\u00f3l, amely val\u00f3ban \u00e1tl\u00e1that\u00f3 \u00e9s szoci\u00e1lisan felel\u0151s, \u00e9s a bizalmi deficit alapja a \u201cgreenwashing\u201d elker\u00fcl\u00e9se .
Az \u00c9lm\u00e9ny T\u00e1rn\u00e1l is azt az elvet k\u00f6vetj\u00fck, hogy nem kamp\u00e1nysz\u00f6veggel, hanem val\u00f3di t\u00f6rt\u00e9netekkel, mentor\u00e1ltakkal \u00e9s eredm\u00e9nyekkel dolgozunk.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

J\u00f6v\u0151k\u00e9p: hossz\u00fat\u00e1v\u00fa t\u00e1rsadalmi \u00e9s \u00fczleti \u00e9rt\u00e9k\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A k\u00f6z\u00f6s projekt nem csup\u00e1n r\u00f6vid t\u00e1v\u00fa CSR: val\u00f3di szem\u00e9lyes kapcsolatok, k\u00f6z\u00f6s \u00e9lm\u00e9nyek \u00e9s tapasztalatok sz\u00fcletnek. A c\u00e9gek felismerhetik, hogy ez nem egyszeri akci\u00f3, hanem hossz\u00fat\u00e1v\u00fa, fenntarthat\u00f3 \u00e9rt\u00e9kteremt\u00e9s \u2013 a gyermekek fejl\u0151d\u00e9s\u00e9nek t\u00e1mogat\u00e1sa, a munkat\u00e1rsak motiv\u00e1ci\u00f3ja \u00e9s egy er\u0151s partneri h\u00e1l\u00f3zat kialak\u00edt\u00e1sa \u00e1ltal.
Ez az igazi win-win: a gyerekek stabilabb j\u00f6v\u0151t kapnak, a c\u00e9gek hossz\u00fat\u00e1v\u00fa \u00e9rt\u00e9ket \u00e9s \u00e9rzelmi k\u00f6t\u0151d\u00e9st nyernek, \u00e9s k\u00f6z\u00f6sen form\u00e1ljuk a \u201evalljuk a CSR-t\u201d defin\u00edci\u00f3j\u00e1t, t\u00fal a szok\u00e1sos tick-box megold\u00e1sokon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Az \u00c9lm\u00e9ny T\u00e1rn\u00e1l mi \u00edgy gondolkodunk\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Sz\u00e1munkra a c\u00e9gekkel val\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9s t\u00f6bb, mint anyagi t\u00e1mogat\u00e1s \u2013 lehet\u0151s\u00e9g a k\u00f6z\u00f6s gondolkod\u00e1sra \u00e9s t\u00e1rsadalmi hat\u00e1sra. Olyan programokat k\u00edn\u00e1lunk, ahol a c\u00e9gek munkat\u00e1rsai is akt\u00edvan bevon\u00f3dhatnak: mentor\u00e1l\u00e1ssal, \u00e9rz\u00e9keny\u00edt\u0151 programokkal, tud\u00e1smegoszt\u00e1ssal, \u00e9lm\u00e9nyalap\u00fa k\u00f6z\u00f6s tev\u00e9kenys\u00e9gekkel. Hisz\u00fcnk abban, hogy a v\u00e1ltoz\u00e1s nem kamp\u00e1ny, hanem kapcsolat \u2013 \u00e9s ebben minden f\u00e9lnek szerepe van.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Szolidarit\u00e1s a gyakorlatban: hogyan lehet a c\u00e9ges egy\u00fcttm\u0171k\u00f6d\u00e9s t\u00f6bb egy CSR-tikkn\u00e9l? Manaps\u00e1g egyre t\u00f6bb v\u00e1llalat ismeri fel a t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s fontoss\u00e1g\u00e1t. A CSR (Corporate Social Responsibility) nem csup\u00e1n egy k\u00f6telez\u0151 pip\u00e1lgatni val\u00f3 sor a c\u00e9ges \u00e9ves jelent\u00e9sben \u2013 sokkal ink\u00e1bb lehet\u0151s\u00e9g arra, hogy a szervezetek akt\u00edvan form\u00e1lj\u00e1k a k\u00f6rnyezet\u00fcket \u00e9s k\u00f6z\u00f6ss\u00e9g\u00fcket. De mit\u0151l v\u00e1lik egy […]<\/p>","protected":false},"author":1,"featured_media":8870,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/elmenytarpecs.hu\/en\/wp-json\/wp\/v2\/posts\/8868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elmenytarpecs.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elmenytarpecs.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elmenytarpecs.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elmenytarpecs.hu\/en\/wp-json\/wp\/v2\/comments?post=8868"}],"version-history":[{"count":7,"href":"https:\/\/elmenytarpecs.hu\/en\/wp-json\/wp\/v2\/posts\/8868\/revisions"}],"predecessor-version":[{"id":8876,"href":"https:\/\/elmenytarpecs.hu\/en\/wp-json\/wp\/v2\/posts\/8868\/revisions\/8876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elmenytarpecs.hu\/en\/wp-json\/wp\/v2\/media\/8870"}],"wp:attachment":[{"href":"https:\/\/elmenytarpecs.hu\/en\/wp-json\/wp\/v2\/media?parent=8868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elmenytarpecs.hu\/en\/wp-json\/wp\/v2\/categories?post=8868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elmenytarpecs.hu\/en\/wp-json\/wp\/v2\/tags?post=8868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}